Straighten Up
Keratin based straightening complex for long-lasting super straight hair.
How it works
A unique Keratin based straightening complex that works with styling irons to lock in longer lasting straightness, protecting against thermal damage whilst retaining the hair’s natural oils and moisture. Completely cruelty-free.
How to apply
Spray evenly over damp hair section by section avoiding the root area. Comb through. For best results, blow dry hair with a large barrel brush. Finish by using straightening irons in sections to lock in the effects. Lasts up to 3 days or until your next shampoo.
Suited to
Suitable for all hair types.
Tames straight or curly hair whilst adding exceptional shine.
Extreme shine spray for a vibrant and sleek finish.
Lightweight formula to define hair and add high voltage shine.
Two-phase leave-in treatment to replenish moisture for silky smooth results.
Keratin infused fluid for super straight, frizz-free results.
A unique anti-humidity treatment with an invisible, water-resistant shield to help fight the battle against frizz.
Intensely nourishing treatment for strong, healthy and glossy hair.
Extreme shine spray for a vibrant and sleek finish.
Lightweight, nourishing conditioning mask for super shiny results.
Keratin infused fluid for super straight, frizz-free results.